OBJECTIVE

The Greenfield Hill Garden Club was founded in 1938 in the town of Fairfield, CT; home to Connecticut’s very own famous Dogwood Festival. Since 1938, the club has survived without a logo - the goal was to give them a proper identity.

APPROACH

Pay tribute to the important dogwood motif through a flowering graphic representation of the tree, paired with bold, strong typography. The mark will symbolize the continued vigor and unity of the group and reflect the club’s mission to work together to conserve and preserve the natural beauty of the environment.