OBJECTIVE

Create an identity for Scraps, the newest retail division under the parent brand Stradley Davidson Linen Collective, based out of Charleston, SC.

APPROACH

Using the Stradley Davidson branding as a jumping off point (see the branding we did for them here), make Scraps feel like it’s visually a part of the parent brand, but has its own unique and authentic story & mission — which is to thoughtfully repurpose the leftover scraps from their event linen rentals and turn them into beautiful home goods.

*photo credit: @stradleydavidson